All countries develop differently, this is not a discovery. And this is in all sectors: in industry, agriculture, medicine and others. The development of souvenir products did not bypass. If abroad, especially in Japan, China, USA, the souvenir market has been formed for a long time, and even a little decline, then the Russian souvenir market is only gaining its turnover.
Today, souvenir products offer products of various consumer purposes: business souvenirs, gift souvenirs, souvenirs with a logo and much more. Business souvenirs are able to increase the image of companies, raise its rating, so such products are well diverging in the restaurant and tourism business. She is happy to acquire beauty salons, insurance companies, training companies and others.
Not a single holiday or corporate party, training or presentation can not do without souvenirs, this has become fashionable and prestigious. Therefore, the production of souvenirs adopted independent development as an industry. Companies producing souvenirs have appeared enough. There are statistics, however, not with the exact data that souvenirs are purchased annually in the country in the amount of about $ 250 million.
Souvenir products are bought in bulk and retail, tourists and firms, especially souvenirs that reflect Russian life. The highest demand for these products is observed in the capital, where there is a constant influx of tourists from around the world.
Two types of companies are engaged in the manufacture of goods: independently manufacturing such products and purchasing advertising souvenirs, subsequently applying logos on them.
In the first version – the manufacture of such products goes in art studios and workshops, where designers and artists are developing their creative projects. Then there is serial production, like a fountain pen, calendars, badges, etc. Here, any client can make an individual order, or an order for a specific event. A catch in only one-due to limited equipment, they are not able to produce many types of products.
The second type of companies, by applying logos, offers gifts in bulk, since they have more opportunities. After all, applying a logo on the finished product is easier to apply the catalog than to create it. True, such gifts are not too cheap: delivery from other countries and the purchase price apply their prints to the final result. There are such options when the company comes with its items to apply logos.
Giving souvenirs is customary, pleasant for everyone, always and in all life situations!